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Swimming over New York E-mail
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Swimming over New York is possible!
global-warming-pool-2
 
This is a clever advertising from Ogilvy & Mather for HSBC. The advertising's goal is to raise awareness of the dangers of global warming, so an aerial photo of a city’s skyscrapers has been glued to the base of a swimming pool. The effect of swimming over a city should be awesome!

  global-warming-pool-1

Nevertheless I have to say that the idea it's not new at all.  

 

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