The role of the creative idea in advertisements is very simple. It is to transfer meaning from something we understand well to something that we understand less well or need reminding about.

Creative ideas transfer meaning. That is their role and that is why they are important.

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lol jad (217.151.224.29) 2008-08-08 08:04:26 loooool nice adds thanks for sharing Reply | Quote 1   0

LOL (85.220.113.50) 2008-08-08 15:17:37 Loool rofl lool I am a moron lool funny. Reply | Quote 0   0

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